Your agency's numbers, explained every month

Recurring revenue, churn, capacity and cost to acquire — from your client list and bank feed, checked against six benchmarks, turned into the two or three things worth doing this month.

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Numbers in about 10 minutes

SeptAug

Monthly recurring revenue

£12,600+27.4%
Churn1.7%
Capacity97%
LTGP : CAC15.5×
6

benchmarks checked monthly

26

months of operating data behind it

£5,149

found unbilled in one month

10 min

from signup to first numbers

Three questions, answered before you've finished your coffee

Every chart below is a live view in your account, not a report you have to build.

Where is the money coming from?

£16,800
Referral35%
Inbound32%
Outreach20%
Partners11%

By service, channel or person. One tap to switch.

Who is about to leave?

2.0%watch
Sept '25Aug '26

Tenure, lost clients and the trend — before it becomes a quarter.

What is each client worth?

15.5×
LTGP : CAC · benchmark 3×

So you know what you can spend to win the next one.

FF

I ran a studio for years off a bank balance and a gut feeling. Launchpoints ran on 26 months of my own numbers before it touched anyone else's.

Fin Feaver

Founder, Launchpoints · owner, Proteus Training, Bath

Six benchmarks

Pass or fail, against numbers a good agency should clear

Not industry averages — thresholds. Green means leave it alone. Amber means look this week. Red means act now.

LTGP : CAC15.5×min 3×
CAC payback0.8 momax 12 mo
Churn2.0%max 5%
Gross margin84%min 60%
Growth27.4%min 5%
Capacity97%85–100%

Stop guessing why the month went the way it did

Free plan. No card. Your first month decoded in about ten minutes.